Ah, what is branding? There are many definitions. One thing is for sure, your brand is not what you think or say it is. Your customers decide what your brand is based on how they feel, what they think and what they do because of your brand. Basically, brand is an outsider’s perception of your company. Your employees’ perception of the company is culture. Brand and culture are not mutually exclusive.
There are a lot of things you can do deliberately and consistently over time to help develop the brand you wish to have. It starts on the inside, discovering why you do what you do, who you are and where you want to be. What does your company stand for? What sets you apart? What is your “why”?
Telling your brand story in compelling, authentic and meaningful ways is critical in order to attract the right customers, employees and stakeholders. The ultimate is to have people from all of these groups as brand ambassadors for your company. We will help you develop your ideal customer profiles, research your competition and then develop your identity, positioning and key messages.
Identity and Naming