What follows serves as a guideline for our working process, and is applicable and necessary for large or complex projects. The key is establishing open communications and expectations at the outset, and then maintaining a mutual understanding throughout the stages of the design and review process.
Conduct brand research and brand (re)development. This includes determining what personality traits the brand has and how this translates to logos, fonts, colours, tone of voice etc.
Develop strategy by leveraging the analysis from the discovery phase and conducting a full environmental scan. This strategy will guide all decisions, including choosing marketing tactics.
This is when the creative begins from development of a the web site, engagement on social media, planing the events, creating the billboards etc.
Monitor and measure results. Amend strategy or tactics as necessary.