What follows serves as a guideline for our working process, and is applicable and necessary for large or complex projects. The key is establishing open communications and expectations at the outset, and then maintaining a mutual understanding throughout the stages of the design and review process.


Process Graphic-01

Conduct brand research and brand (re)development. This includes determining what personality traits the brand has and how this translates to logos, fonts, colours, tone of voice etc.


Process Graphic-02

Develop strategy by leveraging the analysis from the discovery phase and conducting a full environmental scan. This strategy will guide all decisions, including choosing marketing tactics.


Process Graphic-03

This is when the creative begins from development of a the web site, engagement on social media, planing the events, creating the billboards etc.


Process Graphic-04

Monitor and measure results. Amend strategy or tactics as necessary.