Ah, what is branding? There are many definitions. One thing is for sure, your brand is not what you think or say it is. Your customers decide what your brand is based on how they feel, what they think and what they do because of your brand. Basically, brand is an outsider’s perception of your company. Your employees’ perception of the company is culture. Brand and culture are not mutually exclusive.
There are a lot of things you can do deliberately and consistently over time to help develop the brand you wish to have. It starts on the inside, discovering why you do what you do, who you are and where you want to be. We will help you develop your ideal customer profiles, research your competition and then develop your identity, positioning and key messages.
Our graphic and web design teams love to bring concepts to reality. Whether you have a good idea of what you want or need concepts to help you get there, our designers spend as much time using their ears as their MACs. It’s about achieving your brand and marketing goals visually, not about creating something that we can enter into a competition.
Once we’ve helped establish your brand guidelines or you have provided them, we are sure to stay on brand throughout the creative process. Website design and development is obviously critical and should be the nucleus of most companies’ marketing activity. Our graphic design services cover all visual forms: logos, printed brochures and sales collateral, annual reports, sustainability reports, print ads, video, tradeshow and exhibit display and photography.
One thing that hasn’t changed in marketing is that it starts with a good plan. We can help you with that. A lot of the strategies and tactics have changed though. It used to be that Outbound Marketing was how you did it. You know, things like television, radio, and newspaper ads. With technology advancing, Inbound Marketing is proving to be a cost effective and highly measurable way of generating new leads and tying marketing and sales together.
It’s not that we are against Outbound Marketing methods. In fact, if you have piles of cash, we might recommend outbound for speed to market. Truth is, there is never a one-size-fits-all solution and the ideal situation is likely a mix of methods depending on monetary and human resources. As one of the few HubSpot Agency Partners in Canada, we have access to endless resources and tools to help you with Inbound Marketing.