Marketing

“Only 50% of my marketing is working – problem is I don’t know which 50%.”

One thing that hasn’t changed in marketing is that it starts with a good plan. We can help you with that. A lot of the strategies and tactics have changed though. It used to be that Outbound Marketing was how you did it. You know, things like television, radio, newspaper, and telemarketing. We’re guessing you don’t watch a lot of TV commercials anymore either.

With the internet and advanced marketing technologies, Inbound Marketing is proving to be a cost effective and highly measurable way of generating new leads and unifying marketing and sales processes. It’s not that we are against Outbound Marketing methods. In fact, if you have piles of cash, we might recommend outbound for speed to market. Truth is, there is never a one-size-fits-all solution and the ideal situation is likely a mix of methods depending on monetary and human resources.

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