BONANZA DRILLING – BRAND REFRESH

About This Project

Bonanza was looking for a refresh, a way of modernizing their logo without taking away from the brand recognition the original logo has gained since it’s inception. They also wanted to bring the derrick icon to the fore front of the branding and be instantly recognized for the derrick icon. The result is a series of materials that show a contemporary, simple and refined visuals that bring the brand into 2015 with a fresh new look that hinders to the classic qualities of the original branding.